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Going Underground with Nike GRID

Should you be passing through Covent Garden Station over the next couple of weeks, be prepared for a serious power up of Nike GRID. In spitting distance of the newly opened Nike Running store in Neal Street, Covent Garden Station is doing it's bit to recruit visitors to WC2 to Nike GRID.

Game starts on the 22nd. Register to play at Nikegrid.com

 

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Nike GRID returns

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Back in March this year, W+K London, in conjunction with our friends at AKQA and Mindshare, turned London into a post-digital gameboard for Nike Running with the creation of GRID. (You can read a bit about the original strategy and idea here).

Well, it's back. And this time it's bigger and better.

Layering in team-play, extra gameplay elements, a longer timeframe and some surprises along the way GRID 2: Run Your City promises to fire up those running rivalries across London once again.

The game starts on October 22nd. For more information and to sign up, visit http://www.nikegrid.com/.

GET RUNNING etc.

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