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Nokia N8 ad innovators: the dragonfly love project

Dragonfly Love was shot entirely on a Nokia N8 smartphone by director Thomas Hilland. Editing and some special effects were done separately but everything else was done on the N8 and the remote controlled dragonflies are real, as are the large, hairy Norwegian gentlemen in bizarre costumes.

Screen shot 2010-10-24 at 17.20.30
Wieden + Kennedy's new campaign for the Nokia N8 celebrates the hackers, modders and innovators who take Nokia technology and do cool and surprising things with it. Previously on this blog we've shared the N8 TV spot, which features a number of such projects.  We’ve also shown in more detail some of the projects featured in that TV spot, such as Ji-Dong Yim's dancing Nokia robot phones, Professor Daniel Fletcher's Cellscope and the record breaking 'Dot' stop-frame animation film made using the same technology, electronic graffiti and an innovative skateboarding game. Here’s another such project: Dragonfly Love. Regular W2O readers may have seen the post about the shoot in Norway. Here’s the finished film.

Dragonfly Love – The Film from The Dragonfly Love Project on Vimeo.

This was shot entirely on a Nokia N8 smartphone by director Thomas Hilland.  Editing and some special effects were done separately but everything else was done on the N8 (which comes with 12 megapixel camera, Carl Zeiss optics, Xenon flash, HD-quality video recording, Dolby surround sound) and the remote controlled dragonflies are real, as are the large, hairy Norwegian gentlemen in bizarre costumes. Music is by Kap Bambino.

Here’s a short making-of film that shows how it was all done.

Making of Dragonfly Love from The Dragonfly Love Project on Vimeo.

Visualising the GRID

As regular readers will know, we're currently in the very early days of our real world web running game for Nike: the GRID (version II).

As part of this, we're working with the brilliant Stamen to bring a daily update of the game to life through data visualisation (as you can imagine with fifteen days' play and thousands of runs being logged across forty-eight postcodes, there's going to be a rather rich dataset available).

Perfect for planning strategies, motivating teams or simply your viewing pleasure, day one data is available now:


 

And it's still not too late to sign-up. Get running!

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