Welcome to Optimism

Day 12 of Show Off Your Label

We’re in the second week of Fairtrade Fortnight and there’s been lots of showing off going on. We’ve had people showing off Fairtrade at work, people proclaiming their love using Fairtrade products or simply showing off their lovely cuppas.

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We’ve got a couple more challenges still to come and each challenge stays open for 7 days, so there's still plenty of time to be a big, massive show off. Today’s challenge is The Big Lie-In. This one's rather good, because you get to be really lazy for a good cause. Here’s Mark Williams from The Fast Show explaining what it’s all about.

And here’s Kim Papworth demonstrating his lie-in skills very nicely.

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Saturday’s challenge is Wobbly Show Off. So dust off those jelly moulds and make a flamboyant fruit jelly. Bompas and Parr are kicking off the challenge with their very own Fairtrade jelly, the somewhat dramatically named, Fruit Salad of Doom.

And the final challenge is Chocolate Moustache. Here’s a little selection of people from the office sporting their very own chocolate moustaches. Very dashing.

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Nokia N8 blind photographer – extended version

This is the extended version of our ad documenting Gary Waite, a blind photographer who explores the world through the lens of his Nokia N8 digital camera. This longer film now lives online and gives a further insight into Gary, whom we introduced in the 30” TV.
 
Edited in-house by W+K's own Nico it documents what Gary got up to in Blackpool with his Nokia N8 smartphone, why he got involved in photography in the first place and how he goes about taking shots.

Featured music is "Deep Blue Day" by Brian Eno with Daniel Lanois & Roger Eno from the album Apollo: Atmospheres & Soundtracks.

End frame art piece 'Water Wings' by Bruce Williams: www.brucewilliams.net

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