To support the recent launch of the Nokia E7 in the UK and build upon the current ‘Success Is What You Make It’  campaign we’ve set Carrie and Clare from the Scottish craft store ‘Made In the Shade’ a challenge to demonstrate the phone’s on-the-go capabilities.

Armed only with their E7s and their van ‘Winston’, the girls have just seven days to open a shop. Not just any shop. A shop full of British-made things from all over the UK. And all those things need to be sourced, in person, by driving from the Outer Hebrides, all the way down to the shop location in London in 7 days.

No easy task.

We’ll be posting films like this one below each day on Facebook to see what they’ve been up to. You can follow the girls’ progress on twitter and also read their daily blog. The TV ad is on air from 23^rd May.

The shop is open for one day only next Sunday from 10am – 7pm just round the corner from WK London at Dray Walk Gallery, E1. You’ll be able to buy any of the unique and eccentric crafts and delicacies unearthed this week on the road.

Last week, Laura, Emma and I (Hollie) set out for a Honda shoot with our intrepid client Sara.
First stop Devon: and an absurdly chilly fishing boat somewhere in the middle of the English Channel.

Things to note from the first leg of our road trip…

1. On a shoot as cold and windy as this, fashion goes out the window.

2. W+K ladies can create a professional, office-like environment anywhere.

3. Next time I write the words “we open on a fishing boat in the dead of night,” I shall consider the implications.

If you peer closely, you might just be able to make me out in the corner of the cockpit, whimpering, while trying to warm my hands on a dead sea bass.

To Oxfordshire next, and a farm breeding everyone’s favourite British livestock: alpacas.

Things to note from the second leg of our trip…

1. If you potter into a herd of alpacas, they’ll spit bright green regurgitated crud at you. As I discovered to my detriment.

2. Put Emma near an alpaca, and she’ll act as a sort of ‘alpaca aphrodisiac’, inciting scenes that would make my grandmother blush.

3. If you set up a camera rig three inches off the ground on a fast-moving vehicle, you should probably take molehills into account.

The campaign should be landing in your telebox in about 6 weeks.