Friends, people of the internet, co-workers, lovers, former lovers, random people who have come to this site by mistake, it is with great pride and excitement
that we introduce the technological and pectoral breakthrough that is
Old Spice Muscle Music, featuring Terry Crews, muscle-laden star of The Expendendables II. Never has so much stupidity and technological
breakthrough been combined into one thingy. It's the first ever fully
interactive and sharable music video/player on Vimeo (or YouTube for
that matter).

A lot of people in the W+K Portland office worked really hard on this. Well done, them. Please take a
minute to enjoy its funny stupidness and then feel free to send
it to everyone you know on the internet so they can enjoy its funny
stupidness.

Try it here: http://vimeo.com/47875656

Meanwhile, Terry Crews is answering questions on Reddit.

Handy keyboard guide for the Muscle Music player:

Our campaign to announce the launch of the new Nike CTR360 Maestri III boot went live the other day. It features the world’s leading playmaker Andrés Iniesta, starring as a puppet master on the pitch.

The FC Barcelona midfielder expertly pulls the strings, dominating the midfield and dictating the pace of the game as a puppet on a miniature football pitch theatre set.

In the film Iniesta wears Nike’s completely re-designed CTR 360 Maestri III: the boots for the midfield maestro. Maestri – meaning Maestro in Italian – is the boot favoured by midfield players like Iniesta who rely on innovative performance features to enhance their control of the ball, and therefore the game itself.

You can watch Iniesta talking about the boots and the ad in this short film. On appearing in the spot Iniesta said: “It was fun to shoot; it is always good to do something a little different from the norm."

Our sentiments exactly.