Welcome to Optimism

Culture Hack Day

Together with the Royal Opera House, W+K are helping put on a Culture Hack Day this weekend.

Cultural hack day
This Culture Hack Day weekend is for the arts, software and hardware hackers to get together and create exciting things.  It's about taking all the interesting things that are hiding in some of our great arts organisations, and mixing them up in new and interesting ways – making new cultural products and sparking new relationships and ways of thinking. It's about wondering what might happen if some clever and interesting people thought about new ways of navigating arts. But it's also about having fun and making new stuff and collaborating in different ways.

We will let you know how it goes.

 

our latest Lurpak work: bon appetit, fridge foragers

Our new work in the 'Good food deserves Lurpak' campaign continues the theme of celebrating good, simple ingredients and what they can bring to the enjoyment of food and quality of life.

Post-work. 'Tis the hungry man's witching hour, and a dinner-in-a-box is calling. Think: what would the French do?

Bon appetit, fridge foragers.

The Hungry One. A force for good, reaching out to the peckish masses at their moment of dinner-in-a-box or crisp / sandwich weakness.

You can follow him on Facebook.

Screen shot 2011-01-06 at 22.16.15

And Twitter.

Screen shot 2011-01-06 at 22.17.09

There are posters:

Salvation 48 Sheet
Empires 48 Sheet

And things that go on the foils on top of the butter inside the tubs:
Inner foil 1 Innerfoil 3

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