Welcome to Optimism

happiness, people, promotions

Some stuff we shared in our agency meeting this morning…

More of our Guardian 'Start Happy' work.

Start happy poster

Guardian page ads
Guardian covers Guardian site

People seem to be liking this stuff…

Start happy fridge
Start happy tweet

We heard from a few of our recent new joiners, who we hope have started happy:

New peeps

And we had some announcements about promotions. Helen Foulder and Penny Brough have taken over as joint heads of account management.

Helen and Penny
And Jon Tapper has been promoted to Director of Business Development, with responsibility for driving our efforts in areas beyond 'traditional' advertising. Additional responsibilities involve dressing like Don Draper and cultivating and maintaining the 'correct' amount of facial hair.
Tapper
 
Welcome, congratulations and well done, all.

 

3/4 of a classroom lit

The bills have arrived and the latest results for our OFF-ON pilot are in.

November: we reduced our energy use by 10% and saved a total of £239. Which isn't bad at all.

December: we only reduced our energy use by 6%. Which isn't stupendous.

It means we've now lit up 3/4 of a classroom at Cheryl's orphanage and saved a total of £368.

Looking at the figures, we found there was a surge of engagement during the first 2 weeks which started to drop, only to increase again after our 2nd agency meeting in which we showed our edit of Cheryl's Children's Home.

The learning? We need to talk to people more to keep it front of mind. We've also decided to focus on one thing, rather than asking too much of people.

So for the next 2 weeks we're holding a 'Computers Unplugged' campaign.

We've asked people to focus solely on unplugging their computers, giving them playful tannoy announcements, 'switch-off'-related theme tunes to be played sporadically throughout the day and surprise rewards.

Fingers crossed this will get us doing one thing really well, so we can then move onto the next task. Like turning off the lights.

We'll keep you posted on our results.

Here's our latest piece from Cheryl's which we shared with the agency yesterday.

 

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