Celebrations at Wieden + Kennedy on the news that we had won the pitch for mobile network Three. They came in to tell us that we'd won and of course there was no champagne in the agency – Karyn had to nip out to Tesco so we could toast our success with something other than Coke Zero.

Despite the fact that on the night before the pitch we flooded the presentation room with toxic fumes, we still managed to come through in the end without poisoning any clients. And despite the fact that in the pitch Chesters said to the (female) client 'I want to do it. And I want to do it with you.' And Helen used the phrase 'two quarters' in conversation with Three's head of procurement. And the possibly excessive use of monkey imagery in almost every concept we presented at the tissue meeting. The client kindly indulged this simian extravagance with the words, 'I love the monkey world.' (NB – no monkeys likely to appear in final campaign.)

Three is the UK's biggest 3G network and has more than 6.2 million customers in this country. It's the UK market-leader for mobile broadband, having come first in the two most recent YouGov surveys of Mobile Broadband customers.

W+K London will now take the lead in developing brand communications and delivering creative work for Three in the UK, conceiving and overseeing the implementation of integrated campaigns and delivery of TV, radio, press, outdoor and digital advertising work as Three continues its push for growth in the UK market.

A splendid start to the year!

Three has announced the appointment of Wieden + Kennedy as its new creative agency following a competitive pitch.

The firm will now take the lead in developing brand communications and delivering creative work for the mobile operator.

W+K will conceive and oversee the implementation of integrated campaigns and delivery of TV, Radio, press, outdoor and digital advertising work for Three as the company continues its push for growth in the UK market.

With several campaigns likely this year alone, W+K will work with a core team at Three to deliver a communications strategy to articulate Three’s brand story over the coming 12-18 months.

No firm date for the first campaign has yet been set, but it is expected to appear in the first half of this year.

Margaret Burke, Director of Brand and Integrated Communications at Three, said: “W+K is a great match for Three, both in terms of their creative thinking and the way in which they can integrate a company’s brand story into their work.

“The mobile world is changing, as more and more people realise just what they can do on the move with their smartphones and other devices like tablets or laptops.

“Three is leading the way with this step change, and with W+K we will create compelling campaigns that tell this story and show just why Three is the network of choice for anyone who needs speed and reliability alongside competitive pricing.”

Neil Christie, Managing Director of Wieden + Kennedy said: “Three has shaken up the market with the way it has built its network, priced its products and led the way in promoting the mobile internet to consumers across the UK. With more and more people choosing smartphones, now is Three’s time. We aim to build strong and provocative relationships between good companies and their customers, so we’re delighted to have the opportunity to work with Three at this exciting time.”