Welcome to Optimism

all creative work is derivative

Artist Nina Paley took her camera, and some volunteers, to the Met Museum in NYC and took photos of 914 statues and then combined them to make a moving, dancing video sculpture. Her thesis is that all creative work builds on what has gone before.

She says, "The whole history of human culture evolves through copying, making tiny transformations (sometimes called "errors") with each replication. Copying is the engine of cultural progress. It is not "stealing." It is, in fact, quite beautiful, and leads to a cultural diversity that inspires awe."

So, does that mean it's OK for agency creatives to borrow ideas from YouTube?

You can find out more about how and why she did it here.

I found the video at TV Mole.

W+K ad shoot in cartoon form. (NSFW – contains monkey’s willy)

Wieden + Kennedy art director Toby Williams is wasted in advertising, judging by the beautiful book of drawings he put together documenting the TV commercial shoot we did in Hong Kong, Cape Town, Brussels and Ivalo (jetlag ahoy) before Christmas. These drawings are so great I thought we should share them here. Enjoy – and watch this space to see the finished campaign soon. NB: some of these drawings show the membrum virile of men and monkeys.

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