Welcome to Optimism

Nike Launches New CTR 360 Boot

We've created a new global campaign for Nike to celebrate the launch of the new CTR 360 football boot, the Maestri II.  The film features Barcelona midfield maestro Andres Iniesta, team-mate Eric Abidal and young gun Thiago.

Director Scott Lyon has introduced the use of a  360˚ spherical video system: six cameras mounted together to capture a full 360˚ image of the players in action.  The sound has been recorded binaurally – a system where the sound captured is picked up and moved, and then elements of which are then mixed in a studio after a shoot. 

As a result, the realistic and immersive sound we hear in the film makes the viewer feel as if they are actually there amongst the action – listen with headphones for the full effect:

A good day for Cheryl’s

Today's been a good day.

Today we found out that we've managed to reduce our energy consumption over the last two weeks by a brilliant 14%, compared with January 2010.

Which means we've raised £181 in 14 days.

From just turning stuff off.

But we don't want to get complacent. We're still focusing people's efforts on unplugging computers after work, with new posters around the office and email reminders.

Plus, we've received some wonderful pictures from Cheryl's Children's Home that will hopefully help to remind people why their actions are so important.

There will be 5 solar installations in total at the orphanage (the one we're funding will happen last) and the first took place last month.

Here are some drawings of it:

Pic 1

 

Pic 2

 

Pic 3

And John's favourite

Pic 4

We're showing them in our L-Gallery Reception space.

Here's the latest edit that we shared with the agency this morning. A whistle stop tour of Cheryl's Children's Home:

 

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