Welcome to Optimism

new ECDs for W+K New York

Scott and ian

Creative team Scott Vitrone and Ian Reichenthal are set to join our W+K New York leadership team as executive creative directors. They will work alongside managing director Neal Arthur.
 
“We’ve been after these two geniuses for nearly a month,” said co-founder and global executive creative director Dan Wieden. “Their talent is unquestionable, as is their leadership ability and knack to make the best creatives even better. All they need is a bit of freedom to do their thing. We’ve got plenty of that.”
 
The duo began their partnership at Wieden + Kennedy in 1999, working on Nike.
 
W+K NY began a search for creative leadership successors following the exit of executive creative directors Kevin Proudfoot and Jerome Austria last month.
 
“We set out to find leaders who have great chemistry between them, an outstanding body of work, and, as importantly, the ability to grow talent and inspire creativity within this office,” commented Arthur.
 
“Scott and Ian are an amazing addition to the team. They’re two of the nicest, smartest, most talented guys I’ve met. I can’t wait to see what happens when they start collaborating with the interactive talent at W+K,” added global executive interactive creative director Iain Tait. “Together we’re continuing to search for an interactive creative director to be a part of the evolved creative leadership of the New York office.”
 
W+K NY works with a growing roster of clients including ESPN, Delta Air Lines, Nike, Nokia, Jordan Brand, and ABC Television Networks.
 
Vitrone and Reichenthal come back to W+K from Y&R, New York, where they have led the office’s creative resurgence as co-chief creative officers since 2008. Under their leadership, Y&R NY was the #1 agency in the U.S., and #2 worldwide at the Cannes International Advertising Festival in 2010, and was subsequently named on Creativity’s “Agency of the Year A-List” for Most Improved Agency.
 
Previous to joining Y&R in 2008, Vitrone and Reichenthal were group creative directors at TBWA/Chiat/Day, NY, where they worked on Mars brands including Skittles, Starburst, Combos and Snickers. In 2007, Scott and Ian were honored by Creativity magazine as themost awarded creative team in the world, and Mars was named Client of the Year at the One Show.
 
Vitrone commented, “When we accepted the job, Dan said, ‘Welcome home.’ And that’s exactly how we feel, too. To come back to W+K, 11 years after meeting there and first working together, is really special for us.”

TONIGHT: ALL EARS returns

Our friends at ALL EARS Storytelling return TONIGHT with its third evening of inspiring stories from real people.

Speakers, gathering for the evening’s theme of sex, include:

Dr Kate Hardy worked for five years with AMMAR, the female sex workers' union in Argentina. Kate will tell the story of the unfolding phenomenon in a country of the South, where sex work is an increasingly important element of economic survival for individuals, households and nation-states. She will focus on the everyday lives of street sex workers, the strategies they have employed to overcome marginalisation and the resilience and bravery they have shown in doing so.

Madam Becky Adams has spent the last 20 years running brothels in the Home Counties. Convent educated, her story of middle class prostitution, police harrasement and fleeing the UK to pick walnuts in France is both witty and thought provoking. The truth really is stranger than fiction.

Emma Sayle is one of the world’s leading ‘sextrepreneurs’ and was voted 71st in Time Out’s 2005 top movers & shakers, topping Madonna’s 74th position. She has made her name as a top upmarket adult party organiser and adult PR, representing clients from Erotica to Ron Jeremy to Cynthia Payne. At ALL EARS, Emma will share her story of launching the Killing Kittens parties to address the demand for decadent, hedonistic female focused parties.

ALL EARS’ February event will be held at The Paradise, Kensal Green W10. The Paradise is a 5 minutes walk from Kensal Green tube station, 10 minutes from the Overground and on bus routes 6, 18, 28, 52, 187, 228 and 452.

For more information or to book tickets, visit www.allearsevents.co.uk.

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