Welcome to Optimism

All Ears: March

The next ALL EARS Storytelling Evening will take place on 22 March 2011 at the Old Queen’s Head in Islington.

Speakers for 22 March 2011 include:

Alastair Humphreys left England at 24 years of age to cycle round the world.  His journey along the length of the Earth’s three great landmasses (Africa, the Americas, Eurasia) took more than 4 years to complete, calling in at 60 countries and covering 46,000 miles.  He has written three books about the adventure.

Amisha Ghadiali is a creative activist for positive social change, a designer, a campaigner, an entrepreneur and a writer. The motivation running through her work is for us to tlive in a more connected and optimistic world, but to have fun whilst we’re at it.  In early 2010 with the election looming in the UK, Amisha set up the Think Act Vote Campaign, to inspire us to think positively about the future and understand how what we do on a daily basis shapes our world.

Ben Payne is from Ministry of Stories, an organisation dedicated to the creation of stories by a new storytelling generation.  Created by Dave Eggers and Nínive Calegari, the Ministry encourages children aged 8-18 to write creative stories and develop their skills. They are supported by volunteers from the local area in Hoxton, and have branches in San Francisco, Brooklyn and Los Angeles.

ALL EARS’ March event will be held upstairs at the Old Queen’s Head on Essex Road in Islington.  There is a bar and food menu available.  The venue is close to Angel station on the Northern Line; Highbury & Islington station on the Victoria line and many bus routes.

For more information or to book tickets, visit www.allearsevents.co.uk

blind photographer features in Nokia N8 campaign

The Nokia N8 features the best smartphone camera you can buy. In order to demonstrate this, we created a campaign featuring a blind photographer.

 
Screen shot 2011-02-22 at 18.17.08

The Nokia N8 features the best smartphone camera you can buy. In order to demonstrate this, we created a campaign featuring a blind photographer.

Following the ‘It's not the technology, it's what you do with it’ campaign last year we needed to continue to support the Nokia N8 smartphone. The N8 has recently won a load of awards around its imaging capabilities so we produced a campaign to demonstrate its brilliant camera quality. Great brief from Nokia UK but for the TV we only had two and a half weeks to turn it around from briefing to going on air on Monday night.
 
Through TV and print we wanted to show that everyone can take a great shot on the N8. This might be an incredible wide landscape shot, a low-light portrait or simply spontaneous snapshots made possible by having the phone in your pocket at all times.
 
The TV ad features Gary Waite, a photographer from Croydon. Gary’s not only a great photographer, he’s also blind. He learned his photographic techniques on a course with PhotoVoice, a London-based charity who use photography to build skills within disadvantaged and marginalized communities.
 
We joined Gary on a trip to Blackpool and showcased a handful of his shots in this 30” film. Guided by sounds alone, the images Gary creates show his interpretation of his world.

The music is "Deep Blue Day" by Brian Eno with Daniel Lanois & Roger Eno from the album Apollo: Atmospheres & Soundtracks.

A range of photographs (taken by Gary, photography students and members of the agency team) also appear in a nationwide poster campaign which feature shots taken on the N8. Actual shots taken on the phone have been blown up and used on huge poster sites. You can see a few examples below.
Nokia westfield Nokia merry go round

N8 rollercoaster

Nokia roller2
Nokia wave
 

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