Welcome to Optimism

L Gallery Top Trumps!

 This month, WK’s L Gallery welcomes exciting young artist duo, Shorvon & Hunter. For this exhibition at our minature gallery, we have selected a pint-sized piece that maintains the same bolshy bravado of their larger installations.
DL3K0861_sml 
 In a playful fusion of pop culture and contemporary art, ‘Facebook Top Trumps’ creates a well-known card game from the leading social network currently dominating the internet. Not only is this piece a really cool idea, it also questions the availability and use of our personal information and explores the uncomfortable disparities between ‘real’ and ‘virtual’ worlds. This limited edition multiple is now available here:

http://www.eyestorm.com/shorvon-and-hunter.html

Despite being relatively young in their creative careers, graduating together in 2007, Shorvon & Hunters exciting and attention grabbing pieces have earned them a place in a number of important collections and have shown alongside David Bailey & Damien Hirst. Hunter refers to their style as art with ‘Kapow!’.

DL3K0847_sml 

 

 

 

 

what does success mean to you?

Success_is_what_you_make_it

Wieden+Kennedy has worked with Nokia to create “Sucess is What You Make It”, a new global integrated campaign to support the launch of the Nokia E7 smartphone. With this device, Nokia intends to encourage people to define their own success, wherever they are. Success is what you make it. It is no longer about your latest car, your new house, or the amount of money you earn. It is more personal and human than that. It is about being able to connect to the people, places and things that are important to you, when and how you want. The campaign combines spontaneous and authentic images in combination with surprising surroundings and casting.

Here's the launch TV spot:

Print, activations, online creative, apps and retail materials created both by Wieden + Kennedy and other partner agencies will continue the campaign after launch.

In the words of Agency Spy:

Success comes in many packages. Whether it’s using your smartphone to navigate from a city to a pile of rocks or watching your naked buddy jump face-first into a snowdrift, success is measured through the eyes of an individual. And, cell phones are basically tiny laptops these days, this independent, “mobile individual” is the persona advertisers are increasingly trying to target.

Such is the case with W+K’s newest campaign for the Nokia E7 Smartphone, which will include TV, print, digital and mobile apps. These days, the mobile-savvy individual can define success as being “no typos” or “a meme” and actually mean it. Nokia’s tagline, “Connecting People,” means using your smartphone to watch a movie with friends or using a Hong Kong ferry as a makeshift office.

Loading