Welcome to Optimism

MEGA for Nike Grid, travel gold for Visit Wales

Last night saw a couple of good results for Wieden + Kennedy on the awards front. We picked up a Media Guardian Innovation Award (MEGA) for Nike Grid – the running/gaming real world /virtual world event we created for Nike last year with the help of AKQA and Mindshare. This campaign engaged young people in Nike Running by creating a running contest across London. Participants checked in on Facebook at rebranded London phone boxes to update their progress.

Our Nokia N8 launch campaign was a runner up in the MEGA media and technology section.

We also won a gold for our Visit Wales ‘proper holidays’ campaign at the Travel Awards last night.

Here are creative director Ray and account director Alice performing the time-honoured ritual of placing the award on the dancefloor and giving thanks to the Awards Gods by dancing around it and gesturing in its direction.

Ray and alice

Client spotted in client area

Avid readers of Welcome To Optimism will know that we've been refurnishing our trendy East London offices.

One thing we've been doing is setting up client areas where teams can come together and work on a particular account. Katy, one of our clients from the Guardian and Observer, was in today and here is a picture of her enjoying our brand new Guardian and Observer area.

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