Guardian News & Media (GNM) has today launched its biggest ever summer marketing season, called ‘Music Loves Summer’. Running from now until September, the multimedia marketing and editorial campaign will give readers more than four months of exclusive content, including unrivalled coverage of the biggest music festivals, from Glastonbury to Glyndebourne.

Launching the season today, Chris Lawson, Marketing Director, GNM said: “Summer is the perfect time of year to celebrate music, and our most ambitious themed marketing season to date will have something for everyone, ranging from showcasing new bands to the live-streaming of opera. Alongside our expanded editorial content, we will be supporting the season with a summer-long digital and marketing campaign, targeting music fans across mobile, online and in-paper.”

Music Loves Summer is designed to be the most engaging, collaborative and comprehensive guide to the summer’s music news, reviews and festivals. It aims to drive digital engagement and participation, and develop audiences who can discover and enjoy GNM’s music content across variety online platforms, including the mobile site – m.guardian.co.uk – and guardian.co.uk. Music fans will also be targeted on a range of music-related channels, including branded Guardian channels on YouTube, Spotify and Facebook.

Throughout the season, readers will be invited to share their own experiences and photos from festivals and gigs, some of which will run in the Guardian’s Film & Music supplement and on guardian.co.uk.

The season will also showcase new musical talent, with an exclusive gig bringing to life the Guardian’s popular New Band of the Day column. The gig will feature singer-songwriter Rumer, Britain’s fastest-rising rapper Wretch 32, and retro-modern indie-pop band Summer Camp.

Summary highlights of the Music Loves Summer season:
Music Power 100: a new Guardian list of the most influential people in the UK music industry.
Lady GaGa and the Arctic Monkeys: exclusive interviews.
Opera live-streaming: guardian.co.uk will be live-streaming two Glyndebourne operas – the first time a newspaper has done this.
Festival guide: More festivals than ever before, opportunities to win tickets and festival calendars distributed at key travel points.
Supplements: A seven-day in-paper music series about the history of modern music, a music photography print series and a classical music and opera supplement.
Music Loves Summer is the latest themed marketing season from GNM, and builds on the success of its Film and Start Happy seasons. It will be supported by an extensive media campaign created by Wieden + Kennedy, London, including radio, digital, consumer press adverts, digital rail and underground advertising and promotion across guardian.co.uk, the Guardian and The Observer.

Probably the only thing that can make a summer's day better is music. As the Guardian put it this morning, "it's a truth well established by artists as different as George Gershwinand Sly Stone or Jazzy Jeff and the Fresh Prince and Olivia Newton John and John Travolta: music sounds better in the summer."

Today sees the start of our Music Loves Summer campaign for the Guardian and Observer. Over the next few months the Guardian are celebrating music with special guides, coverage of all the major festivals including groundbreaking digital features, classic rock photographs and a live version their New Band of the Day series. You can even win Glastonbury tickets.

Tomorrow there's an exclusive Lady Gaga interview – where she reveals why "pop culture is my religion".

We've worked with James Joyce to create a series of evocative graphic expressions of summer and music which we'll use in paper, digitally and at festivals throughout the summer. The first also being our badge for the series which is being used throughout the paper.

Find out more here and follow the series on Twitter with the hashtag #musiclovessummer