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Glory Is Ours…

When it became clear Nike would have two of its biggest football teams in the Champions League final, we knew we needed to do something to celebrate. Rather than show how the two teams differed, playing them off in a classic head-to-head, we decided to show how they were similar. Headlines were written that were true to both teams, and art direction positioned club colours and type face intertwined, evenly matched and joined with tension. The campaign thought, GLORY IS OURS, could be applied to either team, leaving it up to fans to argue who will really be victorious on game day.

Through print, digital outdoor and online media we framed the debate in the lead up to game. And it was fierce, with Facebook postings getting as many as 250 comments in 5 minutes. An AV spot was created showing both teams delivering a manifesto that could equally apply to each other. Tomorrow it will be on TV just before we find out for sure who can claim, ‘GLORY IS OURS’. But if you can't wait that long, you can check it out here:

 

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guardian’s ‘new band of the day’ gig

Wednesday night saw The Guardian's first ever 'New Band of the Day' gig at the Star of Kings. New Band of the Day is, as its name suggests, a daily column on guardian.co.uk/music which features a review of an up and coming band. The artists playing were Rumer, Summer Camp who recently curated an article for The Guide and Wretch 32. That's 3 and 2, not 32, just so you know.

Here's a picture of Rumer performing.

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And Summer Camp.

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A good fun night with the real star of the show clearly being the wonderful banner we created as part of the 'Music Loves Summer' season now running in the Guardian and Observer. The campaign launched May 13th, we talked about it here and continues for a few more months spanning many many different elements, including these.

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No campaign would be complete without the obligatory beer mats after all. Note extremely strong art direction by Mr Ben Terrett here.

This weekend sees a series of brilliant features including the Music Power 100 list in Film & Music today, if you buy the paper tomorrow there is the chance to win 40 pairs of Glastonbury tickets and an exclusive interview with the Arctic Monkeys in the Observer on Sunday. But you knew that right? As you've seen these ads here…

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