Following on from yesterday's student teams here are a couple more of the current Watford crop beavering away at W+K towers.

Lydia & Steph

Lydia – After an English degree, I worked at Partizan for a bit before slogging it out at Watford. J’adore la musique de Prince. (I’m also learning a bit of French from Steph)
 
Steph – Before jumping on the Eurostar to set up home here, I was doing a graphic design and advertising degree in Paris. Another great passion of mine is children’s book illustrations. And yes, I love snails but I only wear my onion necklace on the weekends.

Phil & Jeske

Phil is from England. He grew up with Gladiators on the telly and later did a fine art degree.
 
Jeske is from Holland.  She grew up with Dutch cheese and later studied graphic design.
 
One likes tea, one likes coffee.
One loves running, the other hates it.
One is tall, one is small.
One claims they can dance, the other knows they can’t!
One loves pictures, one loves words.

NESTEA has launched a new, global, integrated campaign, “The Start Of Something Different”.  The NESTEA brand's first fully-integrated marketing campaign initially broke in select markets in Europe and North America and will roll out across additional markets later this year.

“The Start Of Something Different”, created by Wieden + Kennedy, positions the NESTEA brand and its unique, refreshing blend of tea and fruit flavours as a catalyst for the start of new, unexpected and exciting possibilities.

“'The Start of Something Different' is more than our first fully-integrated marketing campaign for NESTEA, it's an evolution of the NESTEA brand identity,” says AJ Van Triest, Chief Marketing Officer for Beverage Partners Worldwide, the 50-50 joint-venture between The Coca-Cola Company and Nestlé S.A. and responsible for selling NESTEA ready-to-drink tea in more than 70 markets globally.  NESTEA has always been a brand associated with natural refreshment, creativity and fun.  Our new “The Start of Something Different” campaign gives current and future consumers unique, innovative opportunities to interact with the brand and, at the same time, embrace new activities and ideas, big and small.

Through digital, television and print media, as well as outdoor activations, consumers are encouraged by the NESTEA brand to spontaneously make a positive choice that will lead to something new and unexpected. The campaign sets out the idea of a spinning bottle as a mechanism to start new things, which is integrated across all the new communications and marks the start of a fresh and emotional language, personality and purpose for the brand.  The Spin theme represents the spontaneous act of making a positive choice that will lead to something new and unexpected.

The 30″ TVC “The Perfect Day” brings the NESTEA “The Start of Something Different” to life. A young man is enjoying a day on a beach with his friends, and suddenly, refreshed after a big gulp of NESTEA, he puts the bottle on the table and gives it a spin.  Naturally he anticipates it landing on one of the pretty girls around him, but it stops on an elderly woman amongst them.  Despite being much older and silver-haired, her infectious warmth appeals to him so he spontaneously heads over to her, poised to embrace something different.  They then embark on a series of new and colourful experiences such as riding a motorbike, golfing from a roof and high-diving off some cliffs.

Rob Doubal and Laurence Thomson, Creative Directors at Wieden + Kennedy said, ëNESTEA is a great drink and a great brand.  We're really excited about the launch of “The Start Of Something Different” campaign and we've really taken it to heart.  In fact, we have decided to quit our jobs to set up a law firm.  Any enquiries to [email protected].

The TV end-frame of the “swirl” graphic and spinning bottle ties in with the supporting print campaign which includes graphic executions of the different colours mirroring the NESTEA brand colours.  There also is an illustrative print campaign featuring the spinning bottle and swirl graphics, which have been created by famous, international artists and illustrators.  These include Supermundane, Alex Trochut and Cody Hudson.

The interactive element of the campaign will be breaking soon.