Our new campaign for iced tea brand NESTEA has broken globally – the first phase of a fully integrated campaign that will continue to roll out this year.  This is our first work for the brand.

'The Start Of Something Different' campaign positions NESTEA as a catalyst for the start of new, unexpected and exciting possibilities – and the TV spot 'The Perfect Day' tells the story of two people seizing the day and taking on new challenges.  Here it is:

Across all media, NESTEA is celebrating people who are prepared to start new endeavours – look out for the interactive campaign that is breaking soon. And here's some of the print created in partnership with some ace illustrators including Alex Trochut, Cody Hudson and Supermundane.

Does Moscow's Red Square have the biggest billboard in the world?  We're not sure, but it is pretty impressive, particularly now it's featuring W+K's new illustrative print work for NESTEA.

The work shows the NESTEA 'spin' depicted by a variety of internationally renowned illustrators including Alex Trochut, Cody Hudson, Supermundane, Yehrin Tong and Evgeniy Kiselev.

It is the start of something different for NESTEA and also for this vast parking lot, lurking behind St Basil's Cathedral.