Last night, the second installment of Honda's new Channel 4 Documentaries sponsorship broke: a particularly fishy tale.

The spot features Ben Hersey, a Devonshire fisherman, whose Honda BF135 marine engines take him miles into the English Channel to fish for bass with a rather unusual technique… glow-in-the-dark lures.

 The TV idents will continue to drive viewers to a mini-documentary and accompanying content on an online campaign hub.  A 'Take Part' section also offers Honda owners the chance to submit their own stories – the best of which we will turn into our final film and idents.  http://www.honda.co.uk/stories

The film has been awarded 'Ad of the Day' by Campaign today: www.campaignlive.co.uk

Former W+K staffer, Fern Trelfa, responds in her own unique and lovely @Fern_tastic way to the rather caustic 'Campaign' Diary mention of last week.

Looking forward to seeing Claire Beale don a do-rag and respond. As the girl says, battle her back…

(p.s Redundancy Rap update: Loads of interest/responses to the lovely @Fern_tastic as a result of the first video. Rap works)