Cravendale continue to get carried away with all things milk related in their latest instalment of ‘The Milk Matters’ campaign.

Who first thought to milk a cow?  How did it happen? And why haven’t they gone down as one of history’s greats?

The time has come to right this terrible wrong.

Set in the wilds of Britain, we follow the epic struggle of one man, Brian, on his quest to milk a cow. Working our way through the millennia, and his various endeavours, we end with the moment he successfully retrieves the white elixir. All hail Brian, our mystery milk hero. If it weren’t you you, there’d be no Cravendale.

Thank yous go to everyone involved at W+K, Rokkit, MPC and Arla.