You get some strange ads in American in-flight magazines. It sometimes seems as if they are filled with ads for nothing but cosmetic dentistry and elite executive dating services for busy professionals.

But the ad above introduces a whole new concept: ‘performance bed sheets’. Yes, with ‘sleep-fit technology’ it is now possible to become an athlete without all that training and exercise, but purely by sleeping. Why go to the gym when you can just go to bed?

It may just be me, but there’s also a distracting message conveyed by the association of the words ‘sleep’ and ‘pro’. Easy to misread that headline as ‘Sleep with a pro’. Not helped by images of pillow-hugging men captioned as ‘wide receiver’.

'Making of' videos are all the rage at the moment and, as Adam Buxton points out in his ‘Ro.Me Behind the Scenes’ parody, they can be a little over the top. 

On the other hand, they can really add to an experience and give the viewer an idea of how much effort and craft it takes to make an idea become a reality. This is the case with Gulp, the word’s largest stop motion animation, which was shot entirely on a Nokia N8.

‘Gulp, the making of’ shows how much hard work went into shooting an 11,000sq ft. animation on a mobile phone, away from the controlled environment of the studio. No small feat.

A massive thanks goes to Nokia, Aardman, Sumo Science, Sand In Your Eye, Nico and Wrack @ W+K and all the volunteers who helped out. We hope you’re as proud of Gulp as we are.

Gulp. The making of. from Nokia HD on Vimeo.