W+K's next phase of the 'We Want Piers Bramhall' campaign has broken.  Six 10″ TVCs – teasers to this September's big trip when Piers and his girlfriend Emma finally set off on their first holiday in Wales – are running during ad breaks from Coronation Street through to the Jeremy Kyle Show for the next ten days.

The campaign launched in August when an unsuspecting Englishman, Piers Bramhall, was invited personally by Joanna Page and an entourage of 50 Welsh male choristers to take a holiday in Wales, all part of Visit Wales' initiative to get the nation to holiday there.

The teasers feature a ‘cardboard’ Piers who W+K took on the shoot to Wales last month. The films can also be found on video on demand, YouTube, Facebook, and Twitter. The nation of Wales has been busy inviting Piers and Emma to enjoy what they love most about the country, including some celebrities who have been pledging what they would do there with the couple.

From 5th September Piers and Emma will spend 7 days in Wales enjoying everything the country has to offer, with Digital OOH, radio partnerships, online films, Twitter updates and Facebook hub live to keep abreast of the action.
 

We've blogged about the shoot.

And now we want to share the work we've proudly produced.

6 beautifully shot 10” TVCs – teasers to this September’s big trip when Piers and Emma finally set off to Wales.

We didn’t want to reveal too much about the itinerary.

Or give Piers a sneak peak at the wonderful Wales he’ll experience.

So rather than take him with us on the shoot in August, we toured the country with a cardboard cut-out of Mr Bramhall instead. As you do.

You may have spotted him in our reception (thanks to whoever put a hat on him by the way).

He was recognised by an old school friend ‘on location’ at the Green Man festival.

And now he’s hitting TV screens across the UK.

Cardboard Piers is currently musing art, mountaineering, eating cheese and chutney, bobbing in an infinity pool, rambling and crowd-surfing.

The six 10” ads are peppering commercial breaks from Jeremy Kyle through to Corrie for the next 10 days.

And they are on video on demand, and YouTube, and Facebook, and twitter. And now on our blog, too.

Big shout to BigBalls Films who created the content and Zipline Creative who facillitated it all.

Watch and enjoy. And follow Piers and Emma's trip on Facebook etc.