Yahoo! has launched a brand new product offering – ‘Your Goals’ – which delivers Barclays Premier League football fans’ weekend match highlights directly to their inboxes every Monday morning.

Yahoo! has the rights to HD-quality Premier League highlights to view online, and needed to engage with football fans in a deeper way for the 2011 – 2012 season.  Wieden + Kennedy has worked with the brand to help them target fans directly with personalized content, at a time when discussion and conversation around football are at their highest: Monday mornings – a time when Yahoo! could come to own the weekend post-mortem moments.

This new direction represents an exciting new space for Yahoo!: they now no longer compete with live broadcasters or established Saturday night pundit shows. Your Goals allows the brand to provoke conversation around the Premier League between the passionate ‘sofa fans’ – those who may not have attended a live match or had the opportunity to see the whole game on TV.

Your Goals launched on the first Monday of the season, and has already been picked up by more than 100,000 fans.  The launch is supported by an integrated campaign created by Wieden + Kennedy London that broke simultaneously to reinforce the timeliness of the product. The work, created by Darren Wright and Sidney Bosley, includes digital, escalator DEPs and DOOH and weekly press executions in the Metro.  The media and creative strategy have been woven together – media has only been bought to appear on Mondays.

Darren Wright, Creative Director, Wieden + Kennedy said, ‘The Yahoo! Your Goals service of getting your team’s goals delivered to your inbox every Monday for free is amazing for any footie fan.  We wanted to relay this clear message in a very simple way and cement Yahoo! as a brand that not only understands football, but is part of football culture’.
W+K was appointed to Yahoo!’s creative agency roster in February 2011 on a project basis to develop communications around Yahoo!’s English Premier League content.  The Your Goals campaign is the first work created by W+K to break since their appointment.

If you've ever want to own the cast-off belongings and pre-loved clothes of Wieden + Kennedy employees, now is your chance. You weirdo.

Our unwanted but still precious stuff will be available for sale to the public in the event space of our 'other' building (on Hanbury Street next to Absolute Vintage) from 10.00am-2.00pm this Sunday 18th September. This could be the chance you've been waiting for to pick up one of Tony D's 'fashion' jumpers from last season, or to start your collection of vintage Mintel reports.