Not many people out there know that Yahoo! has the Premier League highlights available for everyone, for free!  However, we tried to change that with a slight twist on their current available product.

Rather than try and create a traditional campaign to drive people to the video hub, we decided to send the content straight to the fans: YAHOO! YOUR GOALS was created.  So now I can sign up for a weekly personalised update for my chosen team.  Throughout the season when I wake up on Monday mornings, my team email is waiting for me in my inbox with all the highlights and news – brilliant.  Never again will I have to trawl the internet for a dodgy link at work on Mondays to send 'that goal' to my mates, or just to catch up.

To get involved you can simply sign up here:

http://uk.eurosport.yahoo.com/football/premier-league/your-goals.html

Not only did we send the emails out on Monday mornings when the banter is flowing, we also took over other various media including Metro press ads, online homepage takeover and underground stations throughout London.

You now have no reason at all to miss a match.

There's a special APG (Account Planning Group) Awards supplement with this week's Campaign magazine. We have garnered a few nominations. You can see above what the judges have to say about our papers on Nike Grid ("lots of clever details about how game design, comminity management and real-time advertising  all came together to bring unprecedented levels of engagement") Cravendale 'Cats with Thumbs' ("a clear and inspiring lesson for us all on how a thorough investigation of the context for an idea will not only smooth its path but speed it along its way like a hot knife through butter") and our own Off/On initiative ("great thinking, wonderfully delivered"). We also picked up nominations for some of the special awards. See below.