It's a big thumbs up from W+K's Freddie Powell and Helen Foulder at the news that our Cravendale 'Cats with Thumbs' spot was voted number one best TV ad of 2011 by viewers of ITV, the UK's biggest commercial TV channel. ITV's top 20 ads of the year were featured on TV a couple of nights ago in a show called Ad of the Year. It has to be admitted that Freddie and Helen, who were interviewed for the show as representatives of the Cravendale team, do look slightly sheepish about being made to appear on prime time TV wearing giant furry cat gauntlets. But for the rest of us that moment above is TELLY GOLD!

Wieden + Kennedy tops the list of 'most viral' creative agencies in 2011, according to Ad Age's round up of the most-viewed videos in social media in 2011. Spots for Old Spice and Chrysler by W+K Portland racked up over 190 million views, more than twice as much as the next agency.

W+K Amsterdam also made it into the top ten, at number nine, with 29.5 million views for Heineken and Nike spots.