The other night team W+K went off to the bash for the 2011 ANNAs – the awards for the best advertising in UK national newspapers. We were chuffed to pick up the main award of the night: The ANNAs Hall of Fame winner for best press campaign of the year went to our 'tangential thinking' campaign for Honda.This pan-European campaign covers Honda products and innovations across cars, power equipment, bikes and marine and aims to explain how Honda's approach to solving engineering problems leads to innovative solutions. It's all about their belief in 'the power of dreams'.

Judge Gerry Moira said, "In a newspaper full of shiny showroom cars, these ads stand out. OK, they are not burdened with having to sell low APR rates and finance packages but they exploit and explain their brand messaging with great style."

Here are some of the ads in the winning campaign.



Well done to the W+K Honda team and to our clients at Honda. Work like this just isn't possible without a great client.
We're delighted to have won this one – it's our third time of picking up campaign of the year at the ANNAs in the last few years.

Wieden + Kennedy London are celebrating winning the Campaign of the Year at last night’s ANNA’s.  (The Awards for National Newspaper Advertising) for the Honda press executions “sweetcorn”, “lightbulb” and “fish”.  It is the third time that the agency has won this award. Previous winners have been for Nike in 2006 and Honda in 2009.

The mission of the Anna’s is to shine a spotlight on the best newspaper ads and to inspire agencies and advertisers to make the most of the power of national newspapers.

View the list of 2012 winners at the Anna’s: http://www.the-annas.co.uk