Lactofree – listen up, hedgehogs!
Over the last six months, we’ve spent a lot of time talking and thinking about hedgehogs.
We’ve learned that hedgehogs probably do like campfires and crumpets, but are less inclined to hold their own cheese and wine evening (too posh).
We also learned that like many humans they are lactose intolerant (allergic to the lactose sugars in milk).
Happily, Arla make a special range of products called ‘Lactofree’ which is free of lactose sugars.
We found some photogenic hedgehogs (African Pygmies), filmed them doing their shopping in a local supermarket and then we captured their dreams on film to make an advert.
This was the result. It airs tomorrow night during the Coronation Street break at 8.45pm.
Hope you like it.
(This is the ad that led to the infestation in our reception blogged about previously.)