Brown-Forman has confirmed the appointment of Wieden + Kennedy as its new lead global agency for the Maximus vodka brand following a competitive pitch.

We will develop an integrated campaign beginning in the brand’s home market of Poland. This will be followed by a global rollout, which will continue in the second half of the year. There will be a wide range of assets developed: TV, digital, social media, print and point-of-sale activation, etc.

The pitch-winning work aims to redefine the Maximus brand, create excitement amongst young men, and give Brown Forman a platform on which to build the brand globally.

We're absolutely delighted to have won the Maximus pitch and to be working with Brown-Forman. Maximus is a brand with loads of potential and this is an opportunity to shake up the vodka sector with some great work. And it makes an excellent complement to our win of Schweppes a few weeks ago. Now we can drink Maximus vodka and Schweppes tonic and that counts as working!

Yesterday saw the arrival of some little friends courtesy of Motomichi Nakamura.  Say hi if you see them.