Following hot on the heels of the rather exciting Maximus vodka win, some of the team (Kev & Manuel) went out to Poland for the incredibly arduous task of getting to know how vodka is consumed in the market…

Someone's go to do it, and the intrepid pair threw themselves into the task with gusto. It started in some of the more illustrious and high-end establishments and ended up with the purchase of £2 bottles of vodka the following morning.

All in the name of research…

Wieden+Kennedy London, Kitcatt Nohr Digitas and Arena media won gold for the 'We Want Piers Bramhall' campaign.

The key message was simple: ‘Wales – For Proper Holidays’.

To build credible advocacy and inquiries, a member of the public – Piers Bramhall – was invited to visit Wales by Joanna Page and a male choir. The aim was to show him what a proper holiday was while following his every move.

The campaign focused on user-generated content, including over 100 pieces of content produced pre-trip heroing Welsh people inviting him to make the visit. The platform was Facebook, a online hub where films could be liked, shared and posted, while digital out – of – home screens broadcast daily reports on Piers’ welcome to different regions. Radio competition prizes mirrored his experience and online banners, DM and inserts drove online conversations.

The campaign reached 34 million UK adults, with the Visit Wales Facebook community growing by 14,000.196 pieces of AV content were produced in total and over 3m Londoners saw the week-long daily update. A true legacy for future visitors to Wales looking to follow Piers' footsteps and travel even further around the country.

The travel Marketing Awards 2012Judged by some of the leading lights in the travel, creative and marketing industries, the Awards are a must for any agency or marketing department serving the travel sector to strive for.

For more information regarding the awards please visit their website:

http://www.thetravelmarketingawards.com/awards.html