Welcome to Optimism

Clay Mills – our man in the Dam

Whilst it's really sad news that this is Lee Newman's last week as MD of WK Amsterdam, there's always a silver lining. And here in London we're so delighted that Clay Mills has been promoted to fill Lee's big shoes. Clay has been at the agency since February 2010 where he's been running the Heineken Global account and heading up Business Development. So he already has loads of great work and many wins to his name for the WK family…

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Above is a picture of Clay. It's pretty corporate. We reckon there'll be more exciting shots to come after this weekend's Founder's Day. Congrats from us in London, Mr Mills.

Maximus: What happens in Poland, stays in Poland (apart from the stuff we blog about)

Following hot on the heels of the rather exciting Maximus vodka win, some of the team (Kev & Manuel) went out to Poland for the incredibly arduous task of getting to know how vodka is consumed in the market…

Someone's go to do it, and the intrepid pair threw themselves into the task with gusto. It started in some of the more illustrious and high-end establishments and ended up with the purchase of £2 bottles of vodka the following morning.

All in the name of research…

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