Our campaign to announce the launch of the new Nike CTR360 Maestri III boot went live the other day. It features the world’s leading playmaker Andrés Iniesta, starring as a puppet master on the pitch.

The FC Barcelona midfielder expertly pulls the strings, dominating the midfield and dictating the pace of the game as a puppet on a miniature football pitch theatre set.

In the film Iniesta wears Nike’s completely re-designed CTR 360 Maestri III: the boots for the midfield maestro. Maestri – meaning Maestro in Italian – is the boot favoured by midfield players like Iniesta who rely on innovative performance features to enhance their control of the ball, and therefore the game itself.

You can watch Iniesta talking about the boots and the ad in this short film. On appearing in the spot Iniesta said: “It was fun to shoot; it is always good to do something a little different from the norm."

Our sentiments exactly.

Not only is it Friday. Not only is it Friday
before a bank holiday weekend. Not only is Neil away. IT'S ALSO LAUNCH OF THE
WK TROLLEY DAY.

It will appear every so
often. Different days. Different times. Pushed by different
people.

Today: It's a Friday PM. It's
nearly bank holiday. So some drinks are in order. Ronny and Leanne are in
charge.

Bank holiday vodkas
(thank you Maximus). Let's all pretend we're
in Mad Men and drinking in the office is once more acceptable. Next time it could be
Tony and Kim doling out tea and kit kats. Or Kirsten's amazing
cakes. Or Paul Colman and his stand
up.

But one thing's for sure, one day Helen Foulder would like to see this