Welcome to Optimism

They’re back. And this time they’ve brought their thumbs. Again.

Batten down the cat flaps and keep a close eye on your Cravendale, because the cats with thumbs are back! Remember them?

We’ve uncovered alarming new evidence that shows their leader, Bertrum, is actively recruiting and coughing up fur balls of propaganda all over the internet.

The full extent of Bertrum’s plan will be exposed this Saturday night – you can join Cravendale on Twitter or Facebook to discuss the broadcast, and share your ideas for keeping pesky kitties at bay. We hear a ball of wool is a most effective method of distraction. Or you may prefer to keep tabs on Bertrum via his Facebook page and Twitter feed.

And remember: the cuter they are, the less they can be be trusted.

hitting the wall

Climb
There's a huge climbing wall in the car park across the road from WK Towers. It's part of a campaign for Walkers Crisps. Naturally, various Wieden + Kennedy folks have been compelled to climb it. Because it's there.

Matt, Sophy and Jen today braved the wall in a race.

Matt ended up with a slight overtake over Jen (far left above) and Sophy (far right), but heroic effort by all.
These two champs, Jen and Matt, scaled the ridge and survived to wear some rather fetching t-shirts.

Jen matt

Jen was so proud she wore the shirt back to the office.

ICONQUEREDtheRIDGE

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