At this afternoon's agency meeting we announced a brand new award scheme – just what the world needs. Except this one is really worthwhile. It's the W+K Dude of The Month award, for services above and beyond the call and it comes with a lovely jacket that belongs to the winner for the entire month. The jacket is subtly embroidered with a 'Dude of the month' crest, a latin motto…

…and special unisex 'He gets it / she gets it' lining.

It's not just a technicolour dreamcoat, it's a wearable work of art. The Dude gets an extra day off work and they can get a further extra day off work if they wear the jacket all month. Inaugural winner of this great honour, in a kind of 'lifetime achievement' sense, was white-socked IT legend Gav Debeer. The announcement was greeted by a rousing ovation for Gav, without whom the agency would have fallen to bits long ago. Dude, we salute you!

'I'm so going to wear this jacket every day for the next month!'

Last night saw the launch of our latest HELLO NEIGHBOUR project in collaboration with The Poundshop!

HELLO NEIGHBOUR is a creative initiative that sees us partner with local talent. The concept is simple: W+K works together with creative people who live, work or operate within a one mile radius of the agency. We collaborate on something to display in our window. This could mean working with local businesses or individual craftsmen from the area; whoever we would like to showcase in our space. 

Based round the corner from our Hanbury Street offices, The Poundshop is a platform for designers to sell their goods under the strict brief that items should be sold within the affordable price bands of £1, £5 and £10. 

For the first time, The Poundshop (in its sixth incarnation) has gone digital and created a new way to window-shop by creating a physical web shop.

The physical shop is positioned on a mechanical sculpture (designed by Studio GoodOne) located in our Hanbury Street office window. Products can be bought using the Poundshop App (above). This season's crop of  designer products include BirdBox – a flat-packed bird box alarm clock by Luckybite…

Tropicana, a way to add a touch of tropical adventure to existing tablewear by Thorunn Arnadottir…

…and knitted animal brooches by Teresa's Mum. 

The Poundshop launched in the W+K window last night and will be open until 10th October for you to purchase products directly from the W+K window through the Poundshop webshop. But don't worry if you can't make it down to the window itself: all the products can be viewed and purchased here.  

Future 'Hello Neighbour' projects are already in the making but we are always open to new ideas. So if you work or live within a one mile radius of the agency and want to collaborate with us, Sophie and KJ invite you in for a cup of tea and a chat Just email them first on [email protected].