During the recent trip for the FUZE TEA team to Atlanta, Vicki Sales & Kevin Chesters got the chance to visit the world famous WORLD OF COKE.

Here is Chesters meeting Coca Cola founder, Atlanta pharmacist John Pemberton:

and Vicki about to enter "The Vault" to discover the secret formula (or at least the history of it)

Then it was series of interactive exhibits and adventures to explore the history of Coke in all its forms – from formula to 120 years of branding

They then went on to "Bubble-ize" themselves..

and again

They got to meet some more of the historical figures

and Vicki tried to get her hands on the secret formula

and then they got to get their hands on some rather nifty branded goods in the gift shop

A great experience. Amazing history of an amazing brand.

And great to see how much of W+K's work from across the year was celebrated and showcased.

Nice.

The W+K FUZE TEA team went off to Atlantia, Georgia this week to get a deeper induction, and present some new creative work. It was the first time Kevin Chesters, Scott Dungate, Vicki Sales and Will Acha had been to the HQ of Coca Cola.

It all started with a creative presentation (that went well, BTW)

then we went on to some tea testing…

a lot of tea testing…

and then the lovely clients joined us for some (proper) drinks

Then the two day trip finished with some deserved (but less than manly) drinks for Scott:

and after a few of those it all went a bit Mad Men. But it had been a long old day.

A great and useful trip, with another visit planned for next month to present the final work.