Welcome to Optimism

planning placement: we’re open!

<<<
UPDATE >>>

We've
been busily reading through the hundreds and hundreds of applications we
received. 

Thank you all.

We're convening tonight to decide the
final 10 called for interview on the 10th.

Those who have been successful will
find out between 8-9am tomorrow morning.

If you haven't heard by then, I'm afraid
you haven't been successful this time.

We'll be posting again tomorrow morning
with some further advice!

Thanks.

——————-

We’re happy to announce the official opening of W+K London Planning Placement. Hurrah.

So what’s the deal?

It’s a three month paid placement in the planning department of W+K London. The placement starts in late January / early Feb 2013 (we’ll work out the best day for you). If possible, we’d like to get more of you in throughout the year, so if January’s not great, still say hello as we’d love to fit you in later in the year.

The placement is three months long (with reviews at the end of each month), which we think is the perfect amount of time to give you some proper experience with agency teams and clients, as well as you to gift us some of your energy and brains. Perfect.

Will I be paid?

Yes, you’ll be paid enough to cover living expenses, but if you’re in it for the money, this probably isn’t right for you. But, you’ll get some great experience and hopefully learn loads!

To whom is it open?

The placement is open to everyone, grads, non-grads, in a job, not in a job, from London, from Tokyo, from wherever, whoever. All we ask is that you are nice, interesting, curious and clever. (And that you have a valid work permit to work legally in this country!)

How do I apply?

All you need to do is answer the following four questions. We’d like to get your opinions on the industry, us as an agency and how planning fits in with that. As well as how you would tackle a strategic business / brand problem. We’re also curious to know more about your outlook on life and what you’re passionate or curious about.

Here are the questions…

 
QUESTION1

QUESTION2
 
QUESTION3

QUESTION4
Send your answers to us at [email protected].
You’ve got one month to apply. Applications close on Sunday 25th November at midnight (we look forward to our inbox that Monday morning). Please also send us your latest CV.

Ok, what’s next?

Successful applicants will be asked to come see us at the W+K office on Monday 10th December for a day of chats, tasks and probably lots of coffee. You’ll find out whether or not you’ve been invited to this day on / before Monday 3rd December.

Anything else I should know?

Our questions were wonderfully art-directed by our very talented receptionist Joe Haigh. Check him out at http://josephhaigh.tumblr.com (Give that man a job!)

manly new campaign for Maximus vodka from Wieden + Kennedy London

W+K London’s first campaign for Brown-Forman’s Maximus Vodka looks to inspire today’s generation of young men to feel empowered to be manly and take on the world.

Maximus_6_Sharks
Maximus Vodka embodies the qualities which make men, men and is a celebratory toast for all young aspiring men who dare to reclaim their manliness.


Maximus_6_Flavoured
Maximus_6_100percent

The work feeds off the acknowledged problem that across the globe there’s a generation of young men inheriting a world of economic worry and doubt. This has been described as a 'he-cession'. Really, it has. It’s difficult for men to remain confident or upbeat and this is having a direct effect on their most precious gift, their manliness. Tests have shown that testosterone levels are in general decline.

The Maximus campaign was designed so that whenever a young man sees a piece of Maximus communication, wherever it might be; he should feel empowered to express his manly qualities.

Maximus_6_Man Throat

Maximus_6_Horde

On-trade, in-store and out of home launched in the brand’s home market of Poland and will roll out across other parts of Europe later this year.

American artist and man Mort Kunstler, who is famous for dramatic interpretations of American historical events, has been working with us to capture the essence and tone of the brand through evocative and inspirational illustrations of manly deeds.

Maximus_6_Raft

Rise and conquer!

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