The Christmas dinner is the biggest meal of the year. It takes a massive amount of effort and there’s a lot of pressure put on the cook to deliver. W+K and Lurpak want to recognise this effort and encourage Christmas cooks with the message: If we can do this, we can do anything.
Accompanying posters showing glorious, golden roasted turkeys and an inspirational long copy print execution comes a brand new iPhone app. Amidst the heat of the busy Christmas kitchen what ‘Christmas makers’ really value is a helping hand, so that’s exactly what we’ve given them. Download the Might Meal Timer for free.
The Lurpak Mighty Meal Timer is a simple tool that will help you tame even the most complex of Christmas dinners or Sunday roasts.
Use the Mighty Meal Timer to create bespoke timing plans based on your own recipes and the way you like to cook. Guide timings are provided but the rest is up to you. Settings can be edited, added to or deleted to suit your particular feast.
Once your timing plan is set and it is time to embark on your roast dinner, the app will guide you through the cooking process from veg chopping to gravy stirring – users will recognise the familiar tones of Rutger ‘Voice of Lurpak’ Hauer along the way. The app will alert you whenever you need to do something and will time each dish that enters your oven. There are two ways to view your plan, a list view and a timeline view, so you can choose whichever one you prefer. And if you fall behind, the Timer will do all it can to adjust your timings to get you through.
The Lurpak Mighty Meal Timer: your loyal companion, by your side to the glorious end.
