I spoke last week at an event organised by The Art of New Business, a collaborative network whose focus is on finding
new ways of winning business and giving support and advice to each
other. I was asked to speak about how Wieden + Kennedy differentiates itself and markets itself to potential new clients. It was done PechaKucha-style: a presentation
format where each speaker shows 20 images, each for 20 seconds. The
images advance automatically and they talk along to the images. Below are my notes. I radically overestimated how long 20 seconds last. So if you imagine the words below being babbled incoherently by an increasingly desperate Scotsman, you'll have some idea of the live experience. Unlike every other presenter, my slides lacked an image of a man's naked arse, and I think as a result of this oversight I suffered by comparison. And I was comprehensively blown off stage by an excellent presentation from young Irish creative team Mark and Paddy.

Anyway, here's my stuff…

Today sees the launch of our new Honda Civic spot, which is the latest campaign for Honda Motor Europe.

We all know that there are both rational and emotional reasons for any car purchase: you want a car that’s efficient, yet you want something that has torque when you put your foot down. You need space for bikes and the kids, but want to be able to nip in and out of traffic in town. W+K created a TV spot that plays out this dilemma in the form of an internal dialogue, positioning the Civic as a car that meets both the rational and emotional needs of the driver. 

Photographer Tobias Hutzler produced a series of graphic and visually impactful print ads that capture the balance of two contrasting worlds.

The TV first airs in the UK on 18th January, with the print starting w/c 7th January across Europe. Honda previwed the ad to all their UK facebook fans on 17th January.

You can view the spot here: