Our clients at Lactofree (the UK’s only range of lactose-free dairy products) have done some research into Brtain's breakfast habits. They are bad breakfast habits. So, to encourage people to enjoy their mornings more, we have created for Lactofree a ‘Say Yes to Breakfast’ campaign. Because breakfast should be an occasion, not an inconvenience, even if you're lactose intolerant.

We have come up with a visual approach to target busy morning commuters in London, to encourage them to be able to enjoy more dairy. Bright colours: that's what people need on the dreary old morning commute. And a Lactofree-based breakfast item. That should set London up for the day.

The ads will kick off on Monday 25^th February with digital escalator panels in London Underground stations (on a 10” loop) showcasing a variety of colourful breakfast executions featuring the product range.

And our 'Listen up, hedgehogs' TV spot will be back on air.

Hello everyone. Meet James Hodgson. Our first ever W+K Planning Placement recruit. He'll be here with us for three months getting stuck in. You'll see him popping up on the blog a lot over the coming months too. He'll be keeping you updated on his jourmey and sharing something interesting with us each week.

In his own words…

"Hello, I'm James. I am a baby proto-planner, a connoisseur of fine brazilian films from the 60s, GSOH, into long walks and thinking about how to take over the world. My other aims in life are to grow a full beard and make cool ads happen."

The future starts here.