The particulars of this film and TV service
are as follows. You sign up for the account, as you might for Netflix or LoveFilm. But rather than setting up a monthly direct debit, you watch adverts to accrue credit and then use
that to ‘pay’ for the film or TV show itself. Simple as pie.

(For those who think you’ve spotted a flaw:
there's no option to go and make a cup of tea while the ad is on
because you have to periodically click a message box to make sure you are really watching. Sneaky!)

What’s interesting lies in the fact
that you tell Hitbliss what ads to show you. According to the site:

Don't like a brand or its message? Skip
it at any time. In the mood for just certain brand categories, like Electronics
or Auto? Change the channel. HitBliss Earn gives you total freedom over your
earning experience.

Hitbliss’s payment model introduces market
dynamics to advertising. Ads must be relevant and good to watch, otherwise no-one will
choose them for purposes of accruing credit. The most enjoyable ads should
survive; the worst ones are ignored and perish. Death to the annoying slogan! Death to the mediocre campaign!

Hitbliss is an example of the way
democratic, internet-type thinking has the potential to shift
certain aspects of the world, like advertising, in totally unexpected ways.

Well, you know. Maybe not. The idea might be ignored by the general public, or it might become one of a number of different (legal) ways to watch stuff online.  Nevertheless, it
raises the question: why should we be forced to watch all advertising, when we
could chose to watch only the good stuff?

—–

(Thoughts courtesy of Planning Placement newbie James.)

Trust. A word we've heard a lot from Tesco lately.
 
It's something we're working on closely with the Tesco people so, as customers, we can all have the confidence that what is on the label is in the product. Nothing more, nothing less.
 
And whilst trust around food quality is essential, trust also applies to the cost of the shopping we buy. In these tough times, value is a hot topic.
 
Tesco has taken this on board. Above and beyond the promotions, offers, deals and price cuts already available which, if we're honest, can sometimes be confusing.
 
So today Tesco launches 'Price Promise', its cost commitment to the nation.
 
Here's the crux: when you shop at Tesco, online or in store, they will compare your basket against the prices at Asda, Sainsbury’s and Morrisons. If your shopping would have been cheaper there, Tesco will give you a voucher for the difference for up to £10. When you shop in store, you get your voucher at the checkout. When you shop online, you'll receive it by email within 24 hours. Trustworthy and transparent; you will know where you stand.
 
The commitment on price covers branded goods (around 50% of the average supermarket shopping basket), own-label products and even some price promotions. It means we will no longer need to shop around for the best price deals because the lowest prices will be covered.
 
Three Price Promise TV spots launched today featuring talking vegetables to communicate the initiative. Obvs.

There's a pineapple:

A sprout:

And please meet Mr Olio:

 It is supported by a nationwide out-of-home campaign, press executions and online ads. Here are just two to whet your appetite.
 

This is all backed up with lots of communication in-store, where you get the benefits of the deal.

More information on the Tesco Price Promise is available here.