Welcome to Optimism

Welcome to the Internet: 28th March

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Never fear, your weekly dose of Internet is here. So sit back, relax, crack open an Easter egg and stuff your mouth-holes with cheap chocolate while you gorge on the finest web action to hit our screens this week.

It's been a week of throwbacks on YouTube this week as '90s pop sensation the Backstreet Boys have tried to get 'down wid da kidz' and release a Harlem Shake. Sorry lads, bit late on that one I'm afraid. We've also seen a resurgence from Britain's favourite rap supergroup, PJ and Duncan. After performing their one and only song (I'm sure there were more but couldn't care less) 'Let's Get Ready to Rumble' on TV on Saturday, they've managed to storm the charts and are back at no1 in the hit parade. Fair do's boys, fair do's.

Other orders of business include high levels of image search traffic for Lizzie Velasquez after she was mentioned by video blogger 'KSIOlajidebt'. He's recently amassed a massive 1 million subscribers for his rants on FIFA13, which appeal massively to young males. It's not exactly politically correct but perfectly on point for his audience. Take note.

Enjoy Easter, one and all.

Get the full report
here.

The Tipping Point

Hot on the heels of Jim Hunt, our new Technical Director, we're delighted to welcome another newbie into the interactive team: Luke Tipping.

Luke joins us as a Senior Creative, specialising in emerging platforms, media and technology. He comes to us from 101.

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Luke's possibly the best connected man in London. When not writing for people like Wired, speaking at various events and in-between creating cutting-edge creative ideas for our clients he also runs this, which is pretty awesome. 

-GD

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