If you are an avid reader of this blog you may well be aware of past Finnish adventures undertaken by W+K London's Brown Forman team. All in the name of research, of course.

Last week saw the completion of the new global repositioning work which is currently in transit to far corners of the globe. In this, our first work for Finlandia Vodka, we have capitalized on the less ordinary process and ingredients to make the vodka, and used it to help inspire a visual world that evokes a similar less ordinary attitude.

Or in the words of our creative director Mr Tony Davidson, "Finnish, quirky and focused on nature."

The print and posters include summer and winter executions that use the unique photography of Pierre Winther. His cinematic and slightly twisted quality helps shape the eclectic and alternative premium brand look.

So kick back, pour yourselves a shot (of Finlandia), and raise a glass to some work less ordinary. Kippis!

Download the PDF here.

I'll be brief this week, highlighting the most pressing points from around the web in a few truth bullets for you.

• South Korean Internet-monger PSY continues to break YouTube after releasing his hotly anticipated follow up to Gangnam Style, Gentleman. It's basically the same song but with a different dance move. Hell, if it ain't broke don't fix it.
• The Boston bombings devastated everyone, bringing people together in praying for the safety of those injured. As well as this, people worked together to catch the perps (particularly on Reddit) and created theories as to how it was actually the American Government who planted the bombs (mainly Fox News).
• Twitter released a music app called #Music. I'm not 100% sold on it yet, however I'm willing to be proven wrong.

Enjoy!