Welcome to Optimism

we welcome you with open arms

It's getting a little tight in here, but that hasn't stopped us from welcoming four new lovely individuals into the W+K family.

Please say hello to…

Nick Gold


Nick gold

Nick Joins us an Account Manager on Tesco. Before coming to W+K, he was at Saatchi & Saatchi working on Toyota and getting involved with the Olympics for Visa. Nick is also good friends with our own Ollie Pym, but let's not hold that against him, eh?

Sebastiaan Laurentius


SEBASTIAAN PICTURE

Seb joins as an artworker in our wonderful Studio. He is fresh from the Amsterdam office, where he has been working for the past four years.
Their loss is undoubtedly our gain.

Alison Kerry


Alison Kerry

Alison joins us as our new Creative PA. Having previously temped here for a week, she loved it so much that she couldn't wait to come back. Alison is originally from L.A., has lived in London for 25 years, still has an accent but no tan. She loves music, festivals and managing diaries.

Beth Bentley

Beth Bentley

Finally, we welcome Beth, who returns to W+K after a four year break. We've managed to tempt her away from her role as Deputy Head of Strategy at Adam & Eve/DDB, where she was running the Google business. She joins us as Digital Strategy and Innovation Director, working across all of our clients. 

Work hard, guys!

SON: Adam Gnade – You Got Mean

After their provocative video shot on Vine, our very own
creative Katie Harrison and directing partner Charlotte Freeston are back with
an equally titillating teaser for American musician Adam Gnade.

Adam Gnade & The Hot Earth All-Stars – You Got Mean from SON on Vimeo

Based on the game ‘seven minutes in heaven’ where two teenagers are dared to make out
in a cupboard, SON show us the darker side of human instincts. Primitive
psychological urges drive the teenagers as animal instincts are slowly
highlighted in their behaviour. SON hint at power of the ‘id’ in human psychology as a wilder force than our egos, and its
mirroring of the animal inside all of us. They also touch upon the vulnerable
side of being human, often something which can force our survival instincts to
the surface.

‘Of course human psychology is a pretty vast terrain, but through a fragment of it we wanted to create a playful, no-holds-barred video, where we explored the drive of the id, seeing our narcissistic, survival and primitive impulses at play.’ Charlotte 


You Got Mean 1

Through the intimacy captured in the video SON
have "managed to satisfy the human urge to play the voyeur, as well as creating a
space both intimate and awkward, personal and completely revealing, which
speaks to us as human beings. Sensing the actual tension, passion and violence
in the video is made possible by its truly up-close and personal nature".


You Got Mean_2

Being
able to call upon friends in our community to make our shoots possible is
something we feel is very important, allowing us to capture things which are
very real and intimate, and something that this video embodies wholly.

Katie 
 

The video premiered on the 405 last week and can currently be viewed over on Promo
News

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