Welcome to Optimism

Welcome to the Internet: 14th June

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Grab the report here.

It's been a bit of a geek off this week as two mega tech conferences took place: the WWDC (the one from that fruit company that makes phones) and E3 (the one that got lots of 15 year olds and people on Reddit excited). Lots of fascinating new tech was announced including iOS 7, the new cylindrical Mac Pro, the Xbox One and PS4. If you have the faintest interest in any of these I'd seriously recommend checking them out – well worth a gander.

Back on the other side of the web Simon Cowell got egged (http://youtu.be/35tczLdFKmc?t=1m53s), a nutter with a Go Pro climbed a massive crane in Southampton and Photoshop created an extremely popular stunt.

In app news, apparently there are now more Vines shared on Twitter than Instagram photos. This obviously must account for the fact that Facebook have been pushing people to share Instagram photos primarily on their own platform of late but it is no mean feat none the less.

why Jerry Seinfeld and I aren’t going to Cannes

Seems like more people in this industry go to the Cannes Festival every year.
But I'm not going to Cannes.
It could be because I didn't get invited.
It could be because I don't think we're going to win.
It could be because I'm too busy doing *actual work*.
It could be because I think the whole thing is a money-making machine on which the industry spends €18.5m (that's just the awards entry fees, never mind the exorbitant travel and accommodation costs and the lavish entertaining).
It could be that this sort of extravagance seems inappropriate and even vulgar in the current economic climate.
It could be none of thse things but just that, as a miserable Scots git, I'm more comfortable with a pint of lager on the filthy pavement outside The Golden Heart than with a glass of mind-bendingly overpriced rosé on some baking French terrasse.

Of course, as Jerry Seinfeld eloquently and amusingly explains below, awards are stupid.

But anyway, congratulations in advance to all the winners, respect to (our clients) advertiser of the year Coca-Cola and, if you're going, I hope it's inspiring and productive.

Though I'm staying here, W2O's Cannes correspondent Alex Rogers has packed her suntan lotion and will be reporting from the festival next week.

Here she is, getting herself match-fit for the Cannes experience.

Alexandra

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