Nearly a decade ago the W+K London office opened its arms wide and welcomed Honda in for a big hug. Our goal was to humanise the brand and to make people connect emotionally with their global 'Power of Dreams' strapline.

It seems fitting that 10 years on we have launched a brand film that captures the company's 65 years of warm engineering in 2 tiny minutes.

We have simply called the film 'Hands' as a testament to the tinkering nature of the Honda R+D engineers whose curious spirit (or hands) has made Honda the largest engineering company in the world.

Last week the content launched as idents sponsoring the latest series of Channel 4 documentaries. The longer form film featured below is now flying round the internet. 

Just came across this report on 'brand desire' by a company called Clear.

The following item on the relative effectiveness of our work at the time of the Olympics for Nike vs their key competitor Adidas was of particular interest to us.

"By connecting to the attitudes of their target audience and building on Nike's energising brand purpose, the campaign dominated online channels… Nike saw a 25% Brand Desire increase this year to Adidas' 16% decrease."