Were you lucky enough to avoid this morning's mid-heatwave city commute?

If so, you may then have been unlucky enough to have missed Tesco's colourful 'Love Every Mouthful' Metro wrap. 

Here it is. Just in case.

Plus in stores and magazines nationwide, Tesco paid homage to the great British strawberry. In all its delicious glory.

There's a shiny new TV spot on air from today as well. 

We're off to pick up a punnet for dinner. 

YET MORE still to follow. Do stay tuned.

As promised, we bring you more from our brand new 'Love Every Mouthful' campaign for Tesco.

Having inspired the public with a delicious TV spot and print ads, Tesco is also taking the converstaion about food to the digital realm; customers are invited to follow the journey of food from farm to plate and celebrate the best produce from across Britain on a dedicated Real Food microsite, which houses a treasury of recipes, advice and resources tied in with the campaign's seasonal hero ingredients, as well as on Tesco's Facebook page and Twitter. 

Meanwhile, around the web, visitors are finding out more about the provenance of Tesco's home-grown ingredients: strawberry farming in Kent, beef farming in Cornwall and chicken farming in Lincolnshire. 

And now for a bit of reading. Tesco UK Managing Director Chris Bush has written an insightful piece on Tesco's Talking Shop blog about the thinking behind the campaign. Make your way over here to read it.