From fresh produce specialists and butchers to fishmongers and bakers, Tesco colleagues play a big role in bringing a real passion for food to Tesco. 

As part of Tesco's new conversation on food, colleagues in stores around the country were invited to show off their passion for food by sharing recipes, photos and stories about their favourite foods. Amongst the colleagues and suppliers chosen to feature in our Love Every Mouthful campaign is a butcher that personifies Tesco's passion on food with genuine warmth and enthusiasm.

Meet Phil Lowe.

Phil is a butcher at Tesco Extra in Beeston, Nottingham. He is passionate about fresh British meat and wears his butcher's apron with pride. He regularly shares his ideas and knowledge on his own blog, and he has also published a brilliantly titled book about meat ‘Tales from the Block'. 

Recently, Phil blogged about his experience of taking part in the Love Every Mouthful campaign. 

Read all about it here. It's a delightful read. Phil's passion and dedication comes through strongly as he talks about how his friendly face came to star in the ad and lifts the curtain for a behind-the-scenes look at what went into making it. 

Phil also describes what being in the adverts means: ‘I can be proud to be an ambassador of the Love Every Mouthful campaign and that in my own way that pride would reflect on my Tesco store and my managers and supporters at Beeston Tesco Extra. I think the customers get a buzz from it too’.

Us too, Phil.

It isn't often you have the opportunity to collaborate with a high fashion brand and a beacon in the art world – let alone when they create something together for the first time. We did. And it was suitably fabulous. 

Fondazione Prada and the Qatar Museums Authority asked us to work with them to launch an award – the first of its kind – to recognize up and coming talent in curation.

The ambition is to appeal beyond established curators, instead opening the field to anyone wanting to creatively and socially define what the perfect exhibition could look like.

Could that be you? If so, click here to find out more and enter.

Here at W+K we designed and built the award website, created the hero 'call for entries' launch film, devised the look and feel for the award and created all promotional materials.

Entries are open until the end of the year but to punctuate the submissions period, we're releasing a series of Pinterest Boards. These are being curated by hand picked influencers from the world of art and culture. Their brief? To curate a board based on their idea of the most inspirational exhibition. Ever. 

The first sees the release of a Board from Vimeo's Lead Curator, Jordan McGarry. You can check back for more boards very soon.