Welcome to Optimism

a curious twist in the tale

If you can't already tell, we're very proud of our Honda 'Hands' film around here. So we were especially chuffed to see it in yesterday's issue of Campaign.

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The piece, which looks at the story behind the film and how we "engineered" it with Smith & Foulkes, Nexus, Analog and Factory, was lovingly put together by some of the W+K folks we like to refer to as 'Team Hands' (art dirctor Aaron McGurk, copywriter Chris Lapham, planner Georgia Challis and account manager Sam Bloch). 

If you're curious about, well, curiosity, you can also read the piece on Campaign's site. Speaking of the internet, the film has almost reached 5 million views on YouTube in just a few short weeks. And now, we've also secured a slot on TV this Sunday night – tune in to Channel 4 at 21:10 to see the full two minute film, now with extra TV-ness. 

 

 

Dirty thirties

It's been a bonanza birthday couple of days.

The lovely Ms Bodoh turns 30 today (happy birthday, Soph!) so whilst she makes the most of a day off, we toasted her turn of the decade with a delicious fruity suprise yesterday.

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And today, before she heads off on a well-deserved sabbatical, we surprised Lou Sheridan with a birthday treat as well – she also turns 30 but not till next week.

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MANY HAPPY RETURNS, LADIES.

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