First, we launched Tesco's new Love Every Mouthful campaign with a 60" spot celebrating its passion for food and commitment to bringing customers the very best of fresh British produce.

Then, Tesco paid homage to the beloved British strawberry in the first Love Every Mouthful seasonal ad. Yum.

So now, we bring you a tasty new TV spot (also directed by Daniel Wolfe through Somesuch & Co), highlighting another classic beacon of summer: the smokey, succulent, sizzling barbecued chicken. Tesco has been working hard to build close relationships with its suppliers and bring food closer to home, and now the retailer can proudly say that every single chicken sold on Tesco shelves across the nation comes from British farms. Just like this one. 

Drumsticks, wings, crispy skin and all, it's one of our favourite reasons to dust off the barbecue every summer. 

We also captured the perfect summer pairing of the chicken and the barbecue in a print ad as well. Just look at those grill marks. 

Grab it here.

There's been some great video content this week particularly from KB Creative Lab and Hello Flo. The latter is an amazing ad out of the US that very much borrows from the Dollar Shave Club school of thought – not a huge budget but extremely well written. Love it.

Also some other bits and pieces happened as well. Check out the pdf thingy to see them in all their glory.