Welcome to Optimism

Reach for the sky

If you missed this week's meteorite shower, we
have a new outer world experience for you with the arrival of SON's latest video.

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Founded by W+K creative Katie Harrison and artist Charlotte Freeston, SON explores technology and cultural commentary to
create music promos.

Arts & culture website Art Wednesday said of the pair, “SON Films make conceptual videos for musicians which tend to stray from the norms laid down by the VEVO generation. There’s not much twerkin’ in them, put it that way.” 

Previously, the girls have shot on Vine, locked teenagers
in cupboards and made plants dance. This time, they’ve been looking to the
skies and exploring UFOs and the human desire to believe that there is more
out there. 

This idea is at the heart of their music video for 'Wanderlust' by the band Limbo Kids, which is premiering now on Art Wednesday here.

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SON also released a short teaser, which racked up over 1000 views in a few days, cleverly validating
their point that people forever remain hopeful.

Sharing is caring

Last Thursday, our exceedingly well groomed creative team Mark & Paddy popped down the road to Rich Mix.

No, they weren't squeezing a cheeky movie moment into their lunch break, they were invited to take part in a panel discussion with other creative industry types at Artstart, an event held by non-profit organisation somewehereto_ for young people dreaming of embarking on a creative career. Having braved this perilous journey themselves, Arstart thought Mark & Paddy were the prefect people to give aspiring creatives a few tips on breaking into the industry. 

And here's a peek at them in action, dropping some serious knowledge on the audience (photo by our lovely young work experience lady, Leah).

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somewehereto_ is a nationwide project helping young people find the space they need to do the things they love within sport, culture and the arts, aiming to help improve the lives of thousands of young people. Read more about their work here www.somewhereto.com

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