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Tim Vance and Paul Knott join W+K London

Creative director team Tim Vance and Paul Knott join Wieden+Kennedy London after six years at AMV BBDO, where they worked on integrated campaigns across the agency portfolio.

In the past, they have helped to innovate brands including Doritos, Sony PlayStation, Mercedes-Benz, The Economist, Guinness and VW. Their work has been awarded golds at every major award show, with Lions in six different categories at Cannes.

The team, who first met at LBi, have a particular interest in non-traditional channels and branded content. Much of their work to date has exploited the storytelling possibilities offered through new technology.

During their prolific time at AMV BBDO, the team created Thinking Spaces for the Economist, the immersive Tipping Point hunt for Guinness, 'Dip Desperado' for Doritos, and ‘Escape The Map’, a chilling interactive sci-fi thriller for Mercedes.

“We're really excited to be joining Wieden's. It's an agency we've greatly admired for ages. Our industry is in a really interesting place at the moment, so it feels like the perfect time to start the next chapter.” – Tim Vance and Paul Knott

“As a team they are keen to find new ways to create brand love and embrace the ever changing media landscape.  I think they will enjoy the freedom that this place will give them to flex their creative muscles.” – Tony Davidson, Executive Creative Director, Wieden+Kennedy

Love Every Mouthful in Campaign Private View

To those in our biz, Thursday is Campaign day, and we like to get stuck in first thing with a cup of coffee or three. This morning, were rather pleased to see our recent Love Every Mouthful work featured in Private View.

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This week's creative, Mark Roalfe (chairman and executive creative director, Rainey Kelly Campbell Roalfe/Y&R), rather enjoyed it. Cheers Mark! He even wishes the in-store experience lived up to the ad. Well, we think he'll be pleased to see Tesco's glorious new Watford Extra store, which Retail Week recently featured an interesting analysis of here.  

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This week's planner, Chris Whitson (planning partner at VCCP me), weighs in with his opinion too. 

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